Tag: usp
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Copywriters Who Think vs. Copywriters Who Write
I promise I’m not talking about the same people here! To help give a little context, let’s clarify what separates these two types of writers. We know copywriting is the art of persuading our readers into taking a form of action; what we don’t often hear about is the process of how they do just…
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How To Create And Crush Your Unique Selling Point
A company’s USP or ‘unique selling point/proposition’ can typically be put down to a couple of paragraphs defining what they do and how they do it. For what seems like a relatively simple task it’s startling how often this critical element is underused and frankly, wasted. The problem a lot of us get is that…