‘Dry-January’ – How To Turn Pitfalls Into Profits
Ever wondered how breweries deal with a global abstinence from their product? Each year, throughout the month of January, people vow to give up booze as a way to “detox” and look after their health. But suppose you’re the one selling the booze. Probably a bit annoying isn’t it. As a brewery you’re forced to…
Why Having a CEO Mindset Is The Key To Personal Success
To be clear, I’m not talking about money. I’m talking about your own personal definition of success and what that means to you. If the lifelong goal is to reduce work hours and free up more time for things you actually enjoy, that is a personal definition of success. You might choose to graft tirelessly…
Don’t Sell The Thing, Sell The Thinking
It’s not about what a product can do. It’s about what a product can do for you.