Tag: guide
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What Skills Do You Need To Become a Copywriter?
As we know, copywriting is writing that persuades people into taking a form of action. Copywriters have become increasingly in demand since Covid-19 struck the planet and more businesses have had to adopt digital strategies. For us writers, the demand has always been there (digital marketing is nothing new) but a big ol’ spotlight has…
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What Is A Buyer Persona and How To Create One
What is a buyer persona? A buyer persona describes your company’s ideal customer using analytics from market research and existing customer profiles. Having one means that your company can be more accurate with who they are speaking to, whether that’s through ads on social media like Facebook, or Instagram, job adverts on Indeed, or just…
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Creating An Unmatched Customer Experience
“What has this got to do with copywriting Marco?” Well, nothing. Sort of. But trust me, you are not going to want to skip this. For the purposes of this piece, let’s assume you run a physical storefront that operates on appointments via telephone and online booking systems. Salons, car dealers, dentistries, travel agents, home…