Tag: digital
-
6 Must-Listen Podcasts for Small Businesses and Entrepreneurs
There’s a podcast out there for everyone. No matter the industry or field you’re in, you’ll find plenty of content to fill the gaps in learning and open your eyes to new ideas and angles. To kick off 2022 (and while we’re all feeling somewhat motivated to learn new things) I’ve devised a list of…
-
10 Ways To Be Creative When You Just Can’t Be Bothered
Hey, no judgement here. Us writers are the worst for dipping in and out of creative spells. No matter what field you’re in, there’s bound to be times when you simply can’t be assed. And in those times, you need to shake things up and get those neurons firing again. This week, we’re looking at…
-
Every business absolutely needs a website.
And here’s why — Globally it’s expected that 2.14 billion people shop online. That’s up from 1.66 billion just five years ago in 2016. Statistics reflect huge growth for digital storefronts and whilst having a physical shop is still paramount for certain businesses, the agility that a digital counterpart offers is massive. The common reason…
-
After We Buy, That’s When The Work Begins
Tips for how to gain repeat business, again and again. Pat on the back. You sold a thing. After the elation of a sale finally ceases (approximately 1 hour later) you’re left with a choice: Absorb the sweet dewy taste of success and move on to the next one OR start thinking about how you’ll…
-
Creating An Unmatched Customer Experience
“What has this got to do with copywriting Marco?” Well, nothing. Sort of. But trust me, you are not going to want to skip this. For the purposes of this piece, let’s assume you run a physical storefront that operates on appointments via telephone and online booking systems. Salons, car dealers, dentistries, travel agents, home…
-
How To Create And Crush Your Unique Selling Point
A company’s USP or ‘unique selling point/proposition’ can typically be put down to a couple of paragraphs defining what they do and how they do it. For what seems like a relatively simple task it’s startling how often this critical element is underused and frankly, wasted. The problem a lot of us get is that…
-
Why Brand Vulnerability Can Be A Strength
For a large portion of history, gaining credibility as a brand has been synonymous with projecting a squeaky-clean image. It’s no wonder really. When we first lay eyes on a shiny new brand, we’re quick to judge it based on numerous things; the message it’s conveying or how it resonates with us but often these…
-
Don’t Sell The Thing, Sell The Thinking
It’s not about what a product can do. It’s about what a product can do for you.