What Copywriting is & Why it’s Essential for Businesses
This guide will help define it and introduce an original framework, C.A.L.L., that simplifies how businesses can climb to the top of their game.
What Skills Do You Need To Become a Copywriter?
As we know, copywriting is writing that persuades people into taking a form of action. Copywriters have become increasingly in demand since Covid-19 struck the planet and more businesses have had to adopt digital strategies. For us writers, the demand has always been there (digital marketing is nothing new) but a big ol’ spotlight has…
‘Dry-January’ – How To Turn Pitfalls Into Profits
Ever wondered how breweries deal with a global abstinence from their product? Each year, throughout the month of January, people vow to give up booze as a way to “detox” and look after their health. But suppose you’re the one selling the booze. Probably a bit annoying isn’t it. As a brewery you’re forced to…
What Is A Buyer Persona and How To Create One
What is a buyer persona? A buyer persona describes your company’s ideal customer using analytics from market research and existing customer profiles. Having one means that your company can be more accurate with who they are speaking to, whether that’s through ads on social media like Facebook, or Instagram, job adverts on Indeed, or just…
Tips On How To Develop Your Brand in 2022 (Part 2: Physical)
Following on from last week’s blog post I want to highlight some best practices for getting the most out of your team and your business. You’ve got the digital stuff down pat (hopefully!) so that leaves the physical world. The shopfronts will be filling up with customers and to succeed, we need to create an…
Every business absolutely needs a website.
And here’s why — Globally it’s expected that 2.14 billion people shop online. That’s up from 1.66 billion just five years ago in 2016. Statistics reflect huge growth for digital storefronts and whilst having a physical shop is still paramount for certain businesses, the agility that a digital counterpart offers is massive. The common reason…
After We Buy, That’s When The Work Begins
Tips for how to gain repeat business, again and again. Pat on the back. You sold a thing. After the elation of a sale finally ceases (approximately 1 hour later) you’re left with a choice: Absorb the sweet dewy taste of success and move on to the next one OR start thinking about how you’ll…
Creating An Unmatched Customer Experience
“What has this got to do with copywriting Marco?” Well, nothing. Sort of. But trust me, you are not going to want to skip this. For the purposes of this piece, let’s assume you run a physical storefront that operates on appointments via telephone and online booking systems. Salons, car dealers, dentistries, travel agents, home…
How To Create And Crush Your Unique Selling Point
A company’s USP or ‘unique selling point/proposition’ can typically be put down to a couple of paragraphs defining what they do and how they do it. For what seems like a relatively simple task it’s startling how often this critical element is underused and frankly, wasted. The problem a lot of us get is that…
Why Brand Vulnerability Can Be A Strength
For a large portion of history, gaining credibility as a brand has been synonymous with projecting a squeaky-clean image. It’s no wonder really. When we first lay eyes on a shiny new brand, we’re quick to judge it based on numerous things; the message it’s conveying or how it resonates with us but often these…