*This site contains affiliate links to products. I may receive a commission for purchases made through these links

A Brief Summary of Copywriting

What exactly is copywriting?

Copy is the term used for describing the actual “words” on a page. Simply put, copywriting is the skill of using language to convert audiences or persuade them into taking a form of action.

This could be to purchase something, find out more, sign up, register or similar calls to action.

The role of copywriter is linked to marketing, advertising and sales; copy is quite literally everywhere.

How I Found My New Life

There are dozens (hundreds overall) of coaches, gurus and experts on the internet all offering training and accreditation in copywriting.

So why did I choose this course advertised by Filthy Rich Writer?

Well, it actually found me through a Facebook ad on my phone. Typically, I would ignore a sponsored ad or something that enters my feed as a result of tracking or targeting but to its credit, this ad instantly engaged me with the wording (shock).

After watching a video explaining how one of there members went from zero to 100 in a short space of time, my initial thought was okay, this is one of those quick-rich schemes. I’ll pass.

Luckily, my curiosity go the better of me and I stuck around to watch a couple more videos. One was an introduction to freelance copywriting and how to build your business. Another was why Nicki calls her company Filthy Rich Writer, it’s a polarising name for sure but it caught my attention.

What Does It Offer?

Needless to say, the CCA is absolutely not some false-hope, get rich quick scheme or some self-fulfilling prophecy of how to change your life.

It is however, a comprehensive set of modules designed to introduce, educate and refine the art of copywriting.

There is a ton of content with the course and completely self-paced, with Lifetime Access.

We’re talking everything from mindset, overcoming mental resistance and barriers to teaching each type of copy (email, print, social etc) and then action sheets to put this all into practice.

The sheer amount of content means that you can feel confident that you’ll be guided through each stage, all the way to actually building a portfolio and then pitching clients.

It’s comprehensive by name and comprehensive by nature.

On top of this, your membership allows access to the private Facebook group, for members of the CCA.

I can not overstate this enough; this is by far the most valuable resource and friendliest community I have ever encountered. Rarely (especially online) do you find such a helpful and enthusiastic collective of like-minded people.

This is worth the price of admission alone.

Is It For You?

I can’t answer that for you but I can tell you why it was for me. I had become increasingly frustrated with my 9-5 sales job. Don’t get me wrong, this was a great job, decent pay and a great team of people but it just didn’t satisfy my ambition.

I’d always been told I was great with words or had a knack for some of the skills related to marketing and that I should try it, but I never had the confidence or stability to make a career switch. I dreamed of living life on my own terms, setting my own goals, balancing my family life better and contributing to my future, not somebody else’s.

The CCA has given me that way out. It’s a lot of work learning a new skill from scratch and I’m not condoning any illusion that it’s an easy ride because it’s not. Nothing worth fighting for ever is.

Like I said, I can’t answer the question of is it right for you, so I’ll ask you this instead:

How much is your future and your idea of happiness worth fighting for?

For more info on the CCA, click here.