Author: Marco Biondi
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What Copywriting is & Why it’s Essential for Businesses
This guide will help define it and introduce an original framework, C.A.L.L., that simplifies how businesses can climb to the top of their game.
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Try This Quick Content Generation Tip To Kickstart Ideas
Stop staring blankly into the abyss when trying to create content ideas. Try this method instead and you’ll have dozens of ideas in less than 30 minutes. Probably.
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4 Copywriting Blogs To Follow
You might be just starting out in your career as a copywriter and wondering which blogs offer the best content for honing your skills. Or, you might be an entrepreneur who likes to write your own content but could do with some tips to really make the words shine. Whatever the case, it’s good to…
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Email Copywriting: A Quick Guide On Different Types and What They Do
Look, the bottom line is that email marketing has a 4,200% return on investment (ROI). That’s a return of $42 for every dollar spent. In August 2021, HubSpot published their email marketing stats report and the findings speak for themselves, you can see some of the highlights below: If you’re thinking of stepping into the…
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The Pomodoro Technique and How It Boosts Productivity
If I told you that tomatoes hold the key to unlocking your productivity, you’d rightly think I’m mad. Orrrr, you’d follow that curious instinct and read on to find out how you can utilise this well-known but under-appreciated creative hack! Designed by developer and entrepreneur Francesco Cirillo in the late 1980’s, the time-saving technique is…
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What an About Us Page Says About You
Yeah you! One of the best ways to let your customers learn more about your company is through the About Us page. This is where people navigate to see what you’re all about so they can feel better connected to a brand. As the brand itself, an About Us page is where you can afford…
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5 Best Practices for Writing Website Copy
Want to know some pro-tips for writing website copy? Read on to discover 5 best practices to make your website shine.
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What is the Customer Journey?
A customer journey is a visual roadmap of every touchpoint your customer goes through, as they interact with your brand, product or service.
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8 Ways to Build Long-Term Relationships With Customers
Did you know that the cost of acquiring a new customer is 5x more than it is to retain one? This is a statistic for a customer’s LTV (lifetime value). Basically, an LTV is calculated to determine how much revenue a customer will generate your business over their lifespan as a customer. Digital marketing is…
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What Skills Do You Need To Become a Copywriter?
As we know, copywriting is writing that persuades people into taking a form of action. Copywriters have become increasingly in demand since Covid-19 struck the planet and more businesses have had to adopt digital strategies. For us writers, the demand has always been there (digital marketing is nothing new) but a big ol’ spotlight has…