You might be just starting out in your career as a copywriter and wondering which blogs offer the best content for honing your skills.
Or, you might be an entrepreneur who likes to write your own content but could do with some tips to really make the words shine.
Whatever the case, it’s good to have some go-to resources for inspiration, direction and proven techniques, to help focus your messages.
Because copywriting naturally positions itself within a marketing space, you’ll find bonus value in all of these blogs.
They’ll talk about all things copy but on top of that, they’ll give you insights into writing content and other aspects of digital marketing.
Read on for our list of the top 5 best copywriting blogs to follow.
The founder, Brian Clark, evolved this copywriting and content marketing blog from a one-man operation back in 2006, into the 8 figure business it is today.
Copyblogger can help you understand all the ingredients necessary to capture reader attention and develop a content strategy that earns.
The American Writers & Artists Institute is well-known for its wealth of resources and practical advice on how to become a better copywriter.
They also offer courses (although somewhat expensive) for those looking to get certified.
3. Neil Patel
As you navigate the copywriting world it’s inevitable that you’ll see Neil Patel pop up in virtually every Google search you make.
That’s because he’s a master at SEO and content marketing. Not always copy-focused but Neil Patel offers an insane amount of value at zero cost and it pays to get a bearing on the many marketing disciplines.
Copyhackers is another go-to resource for copywriting insights. Since 2011 they’ve been posting content that will sharpen your skills as well as offering courses and books to accompany your journey.
Be sure to check these sights out and save them to your favourites. Another great tip is to subscribe to their mailing list (yes, we all hate tons of emails) and pay close attention to how the emails are structured. Subject lines, body copy and the CTAs.
Learn from the best and it will give your copy an edge.
If you have any questions I’d love to help! Hit me up on socials or via email at firstname.lastname@example.org